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Competitive Advantage


When Calderon Produce, Inc. received the Value-Added Produce Grant, management had no idea of the extent of the benefits that the grant would provide for the company. It started with a Food Safety Program that quickly evolved into a Business Plan, a Branding Strategy,a Marketing Plan,  the company´s logo and its current website.

The VAPG has and will continue to enhance the quality and overall performance and success of the company.

Below excerpts of the plans mentioned earlier:


Business Plan:


Branding Plan:



Marketing Plan:




To find out more about us please click any of the links below:

Champions of Change: http://sustainableagriculture.net/blog/champions-of-change/

USDA´s Value Added Produce Magazine :  http://sfntoday.com/nc-produce-grower-grows-operation-with-usdas-value-added-producer-grant-program/

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