When Calderon Produce, Inc. received the Value-Added Produce Grant, management had no idea of the extent of the benefits that the grant would provide for the company. It started with a Food Safety Program that quickly evolved into a Business Plan, a Branding Strategy,a Marketing Plan, the company´s logo and its current website.
The VAPG has and will continue to enhance the quality and overall performance and success of the company.
Below excerpts of the plans mentioned earlier:
Business Plan:
Branding Plan:
Marketing Plan:
To find out more about us please click any of the links below:
Champions of Change: http://sustainableagriculture.net/blog/champions-of-change/
USDA´s Value Added Produce Magazine : http://sfntoday.com/nc-produce-grower-grows-operation-with-usdas-value-added-producer-grant-program/
